Brands
Spykar added contemporary flair to Bollywood Music Project with style partnership
Mumbai: Spykar, a leading fashion brand known for its contemporary and stylish clothing, was proud to announce its association as the Style Partner Sponsor for the highly-anticipated Bollywood Music Project Edition 5.0. As Bollywood Music Festival, the event promised to bring together Bollywood enthusiasts from across the country for an immersive musical experience.
The event took place from 3 to 4 November 2023, at the prestigious Jio World Garden in Mumbai. Bollywood Music Project (BMP) Edition 5.0 was a grand celebration of India’s vibrant and diverse musical culture, showcasing an extensive lineup of renowned playback singers, music composers, and instrumentalists. Notably, the event featured a special photo booth for Spykar at Bollywood Music Project, complete with its exclusive hashtag, #stylespotted.
BMP had become a hallmark event for all lovers of Bollywood music, aiming to create an unforgettable experience for attendees. Spykar’s association as the Style Partner Sponsor added a touch of contemporary fashion to the musical extravaganza. This partnership showed that Spykar was committed to understanding and connecting with the culture of the nation, and the brand was excited to bring its unique style and energy to the event.
“We were thrilled to be a part of Bollywood Music Project Edition 5.0 as the Style Partner Sponsor. Bollywood music is not just a genre; it’s an integral part of our cultural fabric, and it is only fitting that Spykar, a brand known for its contemporary style, was a part of this celebration,” said Spykar CEO Sanjay Vakharia.
“We believed that style and music went hand in hand, and this partnership was a testament to our commitment to offer our customers a complete lifestyle experience. BMP was known for its grandeur, and we were looking forward to adding our stylish touch to this magnificent event,” he continued. Experiencing the future of fashion with our new collection featuring forward-thinking designs and prints, Spykar was set to redefine the boundaries of style and inspire the “Young & Restless” generation of today.
As the style partner sponsor, Spykar delighted festival attendees with exciting surprises and memorable experiences. Attendees could look forward to exclusive Spykar merchandise, interactive style zones, and special contests, ensuring that the fashion brand’s presence at BMP was a memorable one. With the association of Spykar, Bollywood Music Project Edition 5.0 was an even more exceptional event. It invited all Bollywood music enthusiasts to come together, celebrate, and experience India’s biggest Bollywood Dhamaal.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
