News Broadcasting
NDTV Network lines up new shows in August
MUMBAI: NDTV has lined up a slew of programmes for all its three channels. All of them are scheduled for launch in August. The network will also beam an exclusive t?te-?-t?te with Amartya Sen in the form of two shows; India Questions and I to I.
On India Questions, Dr. Prannoy Roy will interview Amartya Sen in studio with an audience of college kids. In I to I, NDTV will turn the camera on Amartya Sen for a one-on-one interview with his alter ego where he will look back into his childhood, and the struggles he encountered to get to the top. The network will screen it on NDTV 24X7 and NDTV Profit.
The network is launching A very Ferrari Summer, India Innovates Good Schools of India India’s Youth Unplugged and The Best Hotels of India on NDTV Profit.
A very Ferrari Summer will provide a glimpse of what makes Italian car brands desirable. It will look at the big brands of Ferrari, Maserati and Alfa Romeo – their heritage, their engineering, their design and of course some of their best cars. The show will air on 6 August at 11 pm.
India Innovates will showcase some amazing innovations and inventions from rural India. Each report will portray the mind and milieu of the innovator and showcase the invention, tracing it from the birth of the idea, its realization and its impact. The show will premier on 13 August at 10 pm.
Good Schools of India will provide an insight into what makes the reputed boarding schools carry the tag of being some of the finest institutions in the country. The channel will look into the life inside the walls of these schools through the eyes of a student. It will explore all that these schools offer in terms of extra-curricular activities, sports and their emphasis on overall development of children.
Premiering in 5 August, The Best Hotels of India will feature some of the country’s finest hotels, informs the official communiqué.
India’s Youth Unplugged, a weekly programme, will show the debate between two teams of students on political and social issues like sting operations, single parenting and drug ban.
Jai Jawan with Akshay Kumar has the macho star joining NDTV for some real-life action as he travels to the frontlines at the Indo-Pak borders in Ferozepur. Akshay spends time with the soldiers playing volleyball with them, teaching them a few martial arts tricks and playing a game of tug of war. He also shares with them the messages that their families have sent. The show will air on NDTV India and NDTV 24×7 on 13 August at 9:30 pm and at 10:30 pm respectively, the release adds.
Choti si Asha has Asha Bhosale speaking about her latest album and on the trials and tribulation of her personal life. The show will air on NDTV India on 20 August at 9:30 pm.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
