MAM
Stewart’s daughter to act as ‘Apprentice’ advisor
MUMBAI: Martha Stewart has announced that she will tap her daughter Alexis Stewart and Martha Stewart Living Omnimedia (MSLO) board chairman Charles Koppelman, to be her advisors on US broadcaster NBC’s The Apprentice: Martha Stewart.
Alexis Stewart, a consultant to MSLO, and Koppelman will serve as Martha’s “eyes and ears” during each week’s task and will join her in the conference room to counsel her on which candidate should be sent home. The show kicks off in September.
Martha Stewart says, “Charles Koppelman and Alexis Stewart, my daughter and colleague, are a dynamic duo with me in the conference room. No one knows me better than Alexis and she understands my way of conducting business and dealing with people. Charles brings the expertise of a legendary entrepreneur to the conference room each week.”
Alexis Stewart said, “As the original ‘Apprentice’ it’s an honour to join my mother each week in the conference room. Having contributed to almost every aspect of her business empire, I know first hand what it will take for one of these 16 candidates to win the competition and I’m not afraid to call them out in the conference room.”
Koppelman says, “During the course of my career, I have been shoulder to shoulder with some impressive, powerful people, none more so than Martha Stewart. The world knows of her unsurpassed creativity, but to sit with her in any room, to watch her in action, reasoning, listening, making decisions, is to understand how bright she is, how good she is at the business of being Martha Stewart. What sitting with Martha and Alexis in the conference room of The Apprentice demonstrates is how much fun she is too. Being on The Apprentice’ with the Stewart ladies, has been a highlight of my professional life.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
