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Stewart’s daughter to act as ‘Apprentice’ advisor
MUMBAI: Martha Stewart has announced that she will tap her daughter Alexis Stewart and Martha Stewart Living Omnimedia (MSLO) board chairman Charles Koppelman, to be her advisors on US broadcaster NBC’s The Apprentice: Martha Stewart.
Alexis Stewart, a consultant to MSLO, and Koppelman will serve as Martha’s “eyes and ears” during each week’s task and will join her in the conference room to counsel her on which candidate should be sent home. The show kicks off in September.
Martha Stewart says, “Charles Koppelman and Alexis Stewart, my daughter and colleague, are a dynamic duo with me in the conference room. No one knows me better than Alexis and she understands my way of conducting business and dealing with people. Charles brings the expertise of a legendary entrepreneur to the conference room each week.”
Alexis Stewart said, “As the original ‘Apprentice’ it’s an honour to join my mother each week in the conference room. Having contributed to almost every aspect of her business empire, I know first hand what it will take for one of these 16 candidates to win the competition and I’m not afraid to call them out in the conference room.”
Koppelman says, “During the course of my career, I have been shoulder to shoulder with some impressive, powerful people, none more so than Martha Stewart. The world knows of her unsurpassed creativity, but to sit with her in any room, to watch her in action, reasoning, listening, making decisions, is to understand how bright she is, how good she is at the business of being Martha Stewart. What sitting with Martha and Alexis in the conference room of The Apprentice demonstrates is how much fun she is too. Being on The Apprentice’ with the Stewart ladies, has been a highlight of my professional life.”
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Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
