MAM
BBDO New York triumphs at Fab Awards
MUMBAI: BBDO New York was named Agency of the Year at the 2005 International Food and Beverage Awards (Fab). This is the only global competition dedicated exclusively to honouring advertising in the food and drinks categories.
BBDO received the most nominations and awards (16 in total) for work on behalf of eight different brands. Award-winning work spanned press, posters and television and included advertising created for Pepsi, Diet Pepsi, Snickers, M&M’s, Aquafina, Mountain Dew, Sierra Mist and Guinness.
More than 2,500 entries from 60 countries were received. Earlier this year, BtoB magazine named BBDO New York the best large-size b-to-b shop, citing work on behalf of FedEx, Cingular, GE, Office Depot and Visa.
BBDO New York chairman and cheif creative officer David Lubars said, “Our goal is to deliver great work for all of our clients. It’s tough enough to create one great ad. To be recognised for work spanning eight different brands is truly rewarding. To all our clients at BBDO New York and throughout the BBDO network, thanks for creating an environment where great ideas and great creativity can flourish.”
Founded in 1999, the Fab awards are a specialised award that recogniae the importance of exceptional creativity in building brands in the food and drinks categories. Since its inception, the number of entries has grown dramatically, and now exceeds more than 2,500pieces from over 60 countries. Categories include confections and snacks, dairy products, baking and sweet foods, pet foods, health foods, savory foods, alcoholic and non-alcoholic drinks and retailers.
Awards were presented in television, posters, press, radio, below-the-line, integrated campaigns,
packaging and new media.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
