MAM
Grey’s Nirvik Singh elevated to President, South East Asia
MUMBAI: In an endeavour to exercise new regional responsibilities Nirvik Singh, currently Chairman – South Asia has assumed the newly created position of President, South East Asia, Grey Global Group.Singh will continue to be based out of Mumbai. In addition to his existing portfolio of India, Bangladesh, Sri Lanka and Pakistan, Singh will now also take charge of Grey operations in Thailand, Indonesia, Malaysia and Indochina.
“Since taking the helm at Grey South Asia in l997, Nirvik has transformed an organizationally and financially weak operation to a vibrant agency group that has helped the region achieve a stunning financial performance for the past three years. A smart negotiator who has driven growth via astute geographic and business line acquisitions, outstanding new business achievements and talent development, Nirvik’s skills as a businessman and total marketing solutions partner will enable him to make immediate contributions to Grey’s client porfolio and operations across South East Asia,” remarked Grey Global Group chairman and CEO Asia Pacific Mike Amour.
Singh’s elevation comes in the wake of strengthening and accelerating Grey growth opportunities in the region, citing the need for “a better, smarter service offering for clients, increased scale in key geographies and a more dynamic new business growth.”
MAM
Virat Kohli fronts new Johnnie Walker Keep Walking campaign
Cricketing icon teams with brand to celebrate life beyond milestones.
MUMBAI: What comes after a century? For Virat Kohli, it’s not retirement, it’s another confident stride forward. Virat Kohli has joined forces with Johnnie Walker Luxe Blended Water to power the next chapter of the iconic Keep Walking spirit. The campaign, launched this week, redefines progress for a new, self-driven India that refuses to linger at milestones.
At its heart is a high-voltage reimagining of Kiss’s classic “I Was Made for Lovin’ You”, reworked by Grammy-winning artist Yunhgblud. Fresh from his high-energy India tour, Yungblud brings raw, rebellious energy to the track, transforming it into a modern anthem of relentless drive.
The film follows Kohli in motion instinctive on the field, present as a father, and building new ventures on his own terms. It shows a man not defined by past achievements but by what he chooses to pursue next.
For over two decades, Keep Walking has symbolised progress. Today it speaks to a generation that sees success not as a finish line but as the starting point for something greater.
Virat Kohli said, “For me, Keep Walking has always been more than a slogan, it’s how I’ve lived. Real success isn’t a trophy or a finish line; it’s the internal fire to move beyond the applause.”
Diageo India vice president marketing Portfolio Head for Premium and Luxury Varun Koorichh added, “Young India today isn’t chasing predefined milestones but carving out paths of their own. This campaign captures that evolving spirit.”
In a world obsessed with arrival, Johnnie Walker shifts the spotlight to what comes after. Through Kohli’s journey, the message is clear: success doesn’t slow you down, it simply raises the bar.
Even legends keep walking, and sometimes the best innings are the ones played long after the crowd has gone home.
