GECs
Sahara One asserts prime time lead over Zee TV
MUMBAI: Sahara One Television, which has been witnessing a steady upswing in its fortunes, now claims to have gone ahead of Zee TV in the critical weekdays prime time band.
Quoting TAM ratings for the week ending 24 September, Sahara asserts it has satayed ahead of Zee TV during the weekday (Monday–Thursday) 8 pm to 11:30 pm band amongst CS 4+ homes.
According to a company statement, Sahara One registered a 14 per cent viewership lead over Zee TV by garnering a GRP of 23 as against Zee’s GRP of 20, followed by Star One at 13, in the above time-slot.
The channel attributes its growth to efforts to introduce new formats and experiment with new concepts.
The key channel contributors include driver show Woh Rehne Waali Mehlon Ki, produced by Rajshri Productions, along with Hare Kkaanch Ki Choodiyan.
Sahara One Television COO Purnendu Bose said, “These encouraging numbers only go to prove that we are in the right direction and in the coming days it would be our endeavor to maintain this trend and achieve many more new heights.”
The channel recently introduced a new suspense thriller Kohinoor and also revamped Dial One Aur Jeeto. A host of new movies are also lined up on the channel this year.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
