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Emami ropes in Shah Rukh Khan for Rs 80 million Chyawanprash ad campaign
MUMBAI: Emami, the personal and healthcare major, has set a target of making Sona Chandi Chyawanprash a Rs 400 million brand by the end of fiscal 2005-2006. As part of its strategy, the company announced the launch of its first advertising campaign featuring Shah Rukh Khan for Sona Chandi Chyawanprash.
The company has set aside a sum of Rs 80 million for this ad campaign, which will hit the media soon.
This campaign will feature in a wide range of both conventional as well as non-conventional media – Print, TV, Radio, Outdoor Signages and ground level activities. The ad showcases Shah Rukh Khan in a double role, one physically strong and the other mentally agile. The two go on to merge and form a perfect combination of ‘Surakshit Tan, Tez Dimaag’. In fact, Sona Chandi is the first Chyawanprash to promise mental agility, in addition to just physical strength, states an official release.
Directed by ace ad filmmaker Prahlad Kakkar, the concept of the ad has been devised by Ambience Publicis. Sourav Ganguly and Sunny Deol have featured in earlier ad campaigns of Sona Chandi Chyawanprash.
Says Emami director Aditya V. Agarwal, “The new ad campaign truly communicates the rejuvenating properties of Sona Chandi Chyawanprash. A healthy body and a stable mind are two very important attributes for being successful in life. Shah Rukh Khan perfectly fits into this definition. His personality and the brand promise of Sona Chandi synchronises well with each other.”
Sona Chandi Chyawanprash has national coverage in TVCs, radio, print and also wall paintings keeping in mind its rural audiences. This time around, Emami also plans to organise school promos as part of its marketing campaign. The primary objective of these kinds of activities is to generate trials, the release adds.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
