MAM
Ex-Times Internet influencer lead’s Social Aviator ready for takeoff
Mumbai: Influencer marketing has bloomed into a key advertising strategy across the world. In India alone, the influencer marketing industry in India was valued at over Rs 12 billion in 2022. Most brands have a dedicated Influencer marketing budget set out. But do they know how to utilize it? This was the question that led Stefan Martyres to set up his new business venture – Social Aviator. After his impressive 8+ year stint at Times Internet, where he built the entire Influencer Marketing team from scratch and successfully delivered several innovative campaigns for leading brands, Martyres aims to take his journey in the world of advertising and marketing to the next level.
With 13 years of experience in the field of Sports, Media & Entertainment, Martyres stepped into his entrepreneurial journey which is focused on offering strategic solutions that not only cater to the brand’s needs but also deliver influencer fits that align with the brand ethos, messaging and target audience.
Martyres has spent over a decade honing his skills and making a profound impact on the way brands engage with their audiences. His exceptional career journey, which includes pivotal roles in key organizations like Times Internet, Star Sports, Celebrity Cricket League (CCL), amongst others.
Talking about his new venture, Martyres said, “Advertising is all about connecting with people on a profound level and inspiring them. With Social Aviator, we are focusing on creating custom solutions that make the most of all the tools that are currently available for advertisers, and creating an optimized and tailored solution. My experience in Influencer Marketing has helped me get a core understanding of the power of the right form of content and this is the skill that we aim to capitalize on. The content-led solutions we offer will not just focus on promoting a brand but also building an emotional connection by giving it a personalized and organic touch.”
Martyres’ new venture promises to push the boundaries of brand marketing by harnessing the power of influencers, optimising the use of AI in marketing, and pushing the boundaries of possibilities with brand collaborations. With a team of seasoned professionals and a client-centric approach, the company aims to deliver tailor-made advertising solutions that resonate with audiences, drive brand loyalty, and generate measurable results. In addition to this, Martyres is also focused on providing a plethora of additional services that make the delivery of brand solutions more streamlined. With the launch of a custom Social Aviator Studios, the brand aims to also push the boundaries of content creation by making the end to end solution seamless.
Talking about the timing of this venture, Martyres said, “In the recent times, consumers have become more conscious and aware about not just the products they buy but the communication that these brands have online. It is therefore crucial to provide solutions that not only connect with the masses but can also convince them to build a longer association with the brand. Social Aviator aims to do just that. We also understand that streamlining brand advertising and providing timely and quality solutions is the key to making an impact. Our supporting services will help us achieve this in the most optimised way.”
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
