MAM
Duroflex appoints Girish Appu as chief operating officer
Mumbai: Duroflex, a leader in the sleep solutions category, has announced the appointment of Girish Appu as its chief operating officer (COO). This strategic move is a step towards Duroflex’s ongoing mission to boost its operational capabilities and enhance its position as a pioneer in the industry.
With a distinguished career spanning over 29 years in Manufacturing and Supply Chain operations across diverse industries, Girish brings to Duroflex a wealth of knowledge. His background in Mechanical Engineering and an Executive Master’s degree from IIM Kozhikode have honed his expertise in process optimization, strategic automation, and Robotic Process Automation (RPA). Girish previously served as the executive director of manufacturing and supply chain at 3M India, amassing an impeccable portfolio. His prior experience also includes working across sectors such as automotive, electronics, industrial, Chemical, Consumer, and Medical Devices & Drugs.
With a strong track record of operational leadership, Girish Appu is set to spearhead Duroflex’s efforts to streamline processes, drive innovation, and ensure the delivery of consistent quality to its customers. In his role as the Chief Operating Officer (COO), Girish assumes responsibility for the oversight of the entire Manufacturing and Supply Chain operations of the Duroflex. His role involves shaping operational strategies in close partnership with Business Heads and optimizing systems and processes.
Commenting on his appointment, Duroflex CMD Mathew Chandy said, “We are delighted to have Girish join our team and be part of our growth journey. We have aggressive plans, and his expertise will help to elevate our operations, drive efficiency, and deliver comfort and quality with increased efficiency to our consumers. We look forward to his leadership in establishing plans to position ourselves as a leading player in the sleep solutions industry.”
Duroflex chief operational officer Girish Appu said, “I am excited to join the dynamic team at Duroflex. The company’s commitment to innovation and its reputation for providing quality sleep solutions has made it a major contributor in this industry. I am excited to work alongside a dedicated team and look forward to contributing to Duroflex’s journey toward operational excellence and strategic growth.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
