MAM
Duroflex appoints Girish Appu as chief operating officer
Mumbai: Duroflex, a leader in the sleep solutions category, has announced the appointment of Girish Appu as its chief operating officer (COO). This strategic move is a step towards Duroflex’s ongoing mission to boost its operational capabilities and enhance its position as a pioneer in the industry.
With a distinguished career spanning over 29 years in Manufacturing and Supply Chain operations across diverse industries, Girish brings to Duroflex a wealth of knowledge. His background in Mechanical Engineering and an Executive Master’s degree from IIM Kozhikode have honed his expertise in process optimization, strategic automation, and Robotic Process Automation (RPA). Girish previously served as the executive director of manufacturing and supply chain at 3M India, amassing an impeccable portfolio. His prior experience also includes working across sectors such as automotive, electronics, industrial, Chemical, Consumer, and Medical Devices & Drugs.
With a strong track record of operational leadership, Girish Appu is set to spearhead Duroflex’s efforts to streamline processes, drive innovation, and ensure the delivery of consistent quality to its customers. In his role as the Chief Operating Officer (COO), Girish assumes responsibility for the oversight of the entire Manufacturing and Supply Chain operations of the Duroflex. His role involves shaping operational strategies in close partnership with Business Heads and optimizing systems and processes.
Commenting on his appointment, Duroflex CMD Mathew Chandy said, “We are delighted to have Girish join our team and be part of our growth journey. We have aggressive plans, and his expertise will help to elevate our operations, drive efficiency, and deliver comfort and quality with increased efficiency to our consumers. We look forward to his leadership in establishing plans to position ourselves as a leading player in the sleep solutions industry.”
Duroflex chief operational officer Girish Appu said, “I am excited to join the dynamic team at Duroflex. The company’s commitment to innovation and its reputation for providing quality sleep solutions has made it a major contributor in this industry. I am excited to work alongside a dedicated team and look forward to contributing to Duroflex’s journey toward operational excellence and strategic growth.”
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
