MAM
Duroflex appoints Girish Appu as chief operating officer
Mumbai: Duroflex, a leader in the sleep solutions category, has announced the appointment of Girish Appu as its chief operating officer (COO). This strategic move is a step towards Duroflex’s ongoing mission to boost its operational capabilities and enhance its position as a pioneer in the industry.
With a distinguished career spanning over 29 years in Manufacturing and Supply Chain operations across diverse industries, Girish brings to Duroflex a wealth of knowledge. His background in Mechanical Engineering and an Executive Master’s degree from IIM Kozhikode have honed his expertise in process optimization, strategic automation, and Robotic Process Automation (RPA). Girish previously served as the executive director of manufacturing and supply chain at 3M India, amassing an impeccable portfolio. His prior experience also includes working across sectors such as automotive, electronics, industrial, Chemical, Consumer, and Medical Devices & Drugs.
With a strong track record of operational leadership, Girish Appu is set to spearhead Duroflex’s efforts to streamline processes, drive innovation, and ensure the delivery of consistent quality to its customers. In his role as the Chief Operating Officer (COO), Girish assumes responsibility for the oversight of the entire Manufacturing and Supply Chain operations of the Duroflex. His role involves shaping operational strategies in close partnership with Business Heads and optimizing systems and processes.
Commenting on his appointment, Duroflex CMD Mathew Chandy said, “We are delighted to have Girish join our team and be part of our growth journey. We have aggressive plans, and his expertise will help to elevate our operations, drive efficiency, and deliver comfort and quality with increased efficiency to our consumers. We look forward to his leadership in establishing plans to position ourselves as a leading player in the sleep solutions industry.”
Duroflex chief operational officer Girish Appu said, “I am excited to join the dynamic team at Duroflex. The company’s commitment to innovation and its reputation for providing quality sleep solutions has made it a major contributor in this industry. I am excited to work alongside a dedicated team and look forward to contributing to Duroflex’s journey toward operational excellence and strategic growth.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
