MAM
Boomlet Group unveils exclusive talent wing, BNext
Mumbai: Boomlet Group, an influencer marketing and crisis communication agency, has announced the launch of its exclusive Talent Wing, BNext. This pioneering venture is set to transform the talent management space in the influencer marketing landscape with its unique approach and innovative strategies. With a team of renowned content creators, including Mayank Agarwal, Harry Dutt, Abrar Teli, Amar Gogate, and Arun Dutt, BNext bridges the creative gap between brands and marketing, promising innovative and unique ideas and engaging campaigns.
The BNext talent pool consists of 85% of the creators exclusively from the Real Estate sector in India and will be expanded to other segments down the line. Out of the top 30 content creators in the real estate industry, BNext has signed 22 creators as exclusive talents, which will provide an edge to the real estate brands partnered with BNext for their campaigns. The agency will provide end-to-end services, such as brand partnerships and production, and has already partnered with top real estate developers, including Godrej, BPTP, Mahindra Lifespaces, under this talent wing.
BNext co-founder & CEO Danish Malik said, “BNext’s innovative strategy, driven by a client-centric approach, is set to reshape the influencer marketing talent management landscape. With a team of skilled content creators, they empower professionals to connect with broader audiences while crafting compelling narratives that deeply resonate with consumers. BNext’s vision for the future is strongly bolstered by the trust and established track record of Boomlet.”
Boomlet Group co-founder & managing director Preety Singh stated, “Today, we take a giant leap forward in the creator talent management arena. BNext is the dedicated talent pool aimed to transform the way influencer marketing is approached. By merging the power of technology with the expertise of top content creators, BNext will spearhead an era of interactive marketing campaigns.”
Boomlet Group plans to establish strategic partnerships with renowned builders and developers, curate intellectual property (IP), and unveil upcoming launch events, which will be announced soon.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
