MAM
Boomlet Group unveils exclusive talent wing, BNext
Mumbai: Boomlet Group, an influencer marketing and crisis communication agency, has announced the launch of its exclusive Talent Wing, BNext. This pioneering venture is set to transform the talent management space in the influencer marketing landscape with its unique approach and innovative strategies. With a team of renowned content creators, including Mayank Agarwal, Harry Dutt, Abrar Teli, Amar Gogate, and Arun Dutt, BNext bridges the creative gap between brands and marketing, promising innovative and unique ideas and engaging campaigns.
The BNext talent pool consists of 85% of the creators exclusively from the Real Estate sector in India and will be expanded to other segments down the line. Out of the top 30 content creators in the real estate industry, BNext has signed 22 creators as exclusive talents, which will provide an edge to the real estate brands partnered with BNext for their campaigns. The agency will provide end-to-end services, such as brand partnerships and production, and has already partnered with top real estate developers, including Godrej, BPTP, Mahindra Lifespaces, under this talent wing.
BNext co-founder & CEO Danish Malik said, “BNext’s innovative strategy, driven by a client-centric approach, is set to reshape the influencer marketing talent management landscape. With a team of skilled content creators, they empower professionals to connect with broader audiences while crafting compelling narratives that deeply resonate with consumers. BNext’s vision for the future is strongly bolstered by the trust and established track record of Boomlet.”
Boomlet Group co-founder & managing director Preety Singh stated, “Today, we take a giant leap forward in the creator talent management arena. BNext is the dedicated talent pool aimed to transform the way influencer marketing is approached. By merging the power of technology with the expertise of top content creators, BNext will spearhead an era of interactive marketing campaigns.”
Boomlet Group plans to establish strategic partnerships with renowned builders and developers, curate intellectual property (IP), and unveil upcoming launch events, which will be announced soon.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
