English Entertainment
HBO joins the English movie channel bandwagon
Home Box Office (HBO) is all set to launch on 22 March, 2000. The channel which boasts to be the first one on cable television when it started in 1972 claims to be the leader in a lot of areas not only in programming but also technical, promises the viewer a variety of entertainment right from blockbuster hollywood movies to a wide array of entertainment including various shows mini-series and concerts. The channel will follow the self-censorship mode and won’t feature “after dark” films.
On gathering eyeballs, Anshuman Misra, Managing Director, Turner International India, says “Content and programming will drive the viewers from our competing channels”.
HBO which reaches over 47 million viewers in 45 countries is confident of creating a bang in India. The channel targets the urban and the semi-urban viewers which amounts to 15 million subscribers though the management is uncertain about the time frame to reach such a vast amount of viewers. The initial target is: five million homes in the next six to seven months. The encrypted channel beaming off PanAmSat-4, will remain advertisement free for around six months and thus is not perturbed about the TRPs its programming generates.
The average per subscriber rate is Rs 6.00 but that will differ from one cable operator to another. The Sceintific Atlanta PowerVu decoders are being place with cable operators on payment of a deposit of Rs 10,000.
HBO which lacks distribution network will face a tough task of reaching the desired penetration. A distribution team of 20, along with independent distributors, is working on taking the channel further into urban homes.
Misra expects HBO to contribute two-thirds of Turner’s subscription revenues when in full steam. It might well get that, but the channel will have a tough battle on its hands what with Star Movies all the rage and Zee Movies being launched yesterday as a free service. The additional advantage that Zee TV has is that it owns the cable TV netowrk Siticable. The third major rival is the local cable channel – airing pirated English movies – operated by the cable operator for his subscribers.
Misra is not worried however. “Our content will rule,” says Misra.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
