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MTV Networks Asia & Motorola to launch digital entertainment platform ‘Mobbed’
MUMBAI: MTV Networks Asia in collaboration with Motorola, a company involved in wireless and broadband communications, is set to launch a digital entertainment platform ‘Mobbed’.
Targeting the youth, `Mobbed’ will be available on mobile, on-air and online from tomorrow (1 April). The entertainment platform will be available to Asia-Pacific youths spanning across seven countries – India, Australia, Indonesia, Malaysia, Philippines, Singapore and Thailand.
At a recent Ficci Frames in Mumbai, Viacom CEO Tom Freston said the company would be ramping up its digital media initiatives.
Mobbed is the first-ever digitally focused integrated platform MTV Networks Asia has embarked on, the company said in a release. It will feature everything from free downloads to opportunities to control the storylines of ongoing animated segments.
The various mobbed icons features include Motoalert, Mob Squad, Mobtage, besides contest, games and blogs.
Mobbed, the on-air show, will be fronted by local MTV VJs. In India, MTV VJ Nauheed will be fronting the show.
In Singapore, Malaysia and Philippines, MTV VJ Max, a new member of the MTV VJ family, will host the programme .MTV VJ Nathan (Australia), MTV VJ Cathy (Indonesia) and MTV VJ Tye (Thailand) will provide audience with the latest Mobbed updates weekly on the respective channels.
Motoalert will not only provide Mobbers with the latest news, gossips, downloads and activities, but also focus on a new artist each month, allowing the Mobbers with “full-access” and knowledge of this act.
“Mobbed reinforces MTV’s commitment to connect with our audience on every platform possible. Not only do we create fun and cool branded content that can be downloaded easily at the click of a button, such as the Mob Squad mobile animated series, but we also allow for user-generated content so youth can express themselves and take over MTV via the cutting-edge MMS to TV platform – Mobtage,” commented MTV Networks Asia Pacific president Nigel Robbins. “This expanded development is testimony to the success we have enjoyed with Motorola. With Motorola’s technology and personalization intelligence and MTV’s widespread influence on youth, Mobbed will empower Asian youth to further interact in the wireless world.”
We are extremely excited about the Mobbed property and our relationship with MTV Networks Asia. MTV helps Motorola to re-energize our brand image and gain greater resonance with our youth mobile users,” commented Neil Stewart, Marketing Director of Motorola Mobile Devices Business, High Growth Markets. “With the launch of Mobbed by MTV and Motorola, we will be providing an even more creative and innovative platform for youth to get branded entertainment via their mobile screens,” he added.
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
