MAM
Nykaa strengthens its dermo cosmetic portfolio with the addition of CeraVe
Mumbai: Nykaa, India’s most preferred beauty and skincare destination, is proud to announce the expansion of its dermo-cosmetic portfolio with the addition of CeraVe, the dermatologist-recommended brand in the US. This addition reinforces Nykaa’s commitment to becoming the go-to destination for dermo-cosmetic brands, offering a comprehensive platform for Indian health seekers to access expert solutions, book dermatological consultations, and conveniently purchase dermatologist-recommended products.
Nykaa’s dermo-cosmetic portfolio extends beyond CeraVe, featuring 25 renowned brands such as Cetaphil, Sebamed, Neutrogena, Bioderma, Isdin, and Aveeno, all of which have experienced remarkable growth on the platform. Beyond onboarding brands, Nykaa has taken several innovative steps to establish itself as the foremost dermo-cosmetic destination, and this decision is deeply rooted in consumer insights and demands. The website and app feature a dedicated dermo-cosmetic environment, providing users with a seamless and specialised shopping experience. Additionally, a dermat-powered chatbot is available to assist consumers with their queries, showcasing Nykaa’s commitment to actively listen to consumer needs and offer valuable information and guidance.
Recognising the importance of community and expert guidance, Nykaa launched CSMS – a specialised four-step routine for Indian skin, created in partnership with 100 dermatologists across 13 cities. Building on the work done with dermatologists, Nykaa launched the Dermat Circle, anchored by some of the country’s leading skincare authorities such as Dr. Kiran Sethi MD, Dr. Aanchal Panth, Dr. Jushya Bhatia Sarin, and Dr. Madhuri Agarwal, to foster a safe space for shared knowledge and expert advice. Nykaa has also introduced the innovative Dial-a-Dermat feature, allowing consumers to easily connect with dermatologists, book appointments, and seek advice directly through the app.
“CeraVe has been one of the most widely requested brands on our platform and we are thrilled to welcome them into Nykaa’s dermo-cosmetic portfolio,” said Nykaa beauty executive director & CEO Anchit Nayar. “This addition made possible through our strong partnership with L’Oréal India and LDB (L’Oréal Dermatological Beauty), reaffirms our dedication to providing a comprehensive platform for dermatological care. The remarkable growth of the dermo-cosmetic category underscores the increasing demand for expert skincare solutions, and Nykaa is proud to lead the way in meeting the evolving needs of the Indian beauty consumer.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
