Brands
AOL launches mobile browsing service
MUMBAI:AOL announced the debut of new mobile information and location services, including a new addition to the industry-leading suite of mobile AOL Search services. The new offering is a mobile browsing service that automatically adapts web pages for mobile screens. The easy-to-use mobile browsing service can be used by wireless subscribers with web-enabled phones.
According to a new survey AOL conducted with the Associated Press and Pew Research Center, 52 percent of adults keep their cell phone turned on all day, everyday, and 40 percent of those aged 18-29 are likely to drop their landline once and for all. The report reveals that more than 30 percent of adults want to search and browse the web from their cell phone, while 47 percent say that mobile maps and driving directions are a “must have” on the next phone they buy.
AOL’s wireless group senior vice president of Products Eric Engstrom said,”We are committed to providing people with easy access to the web’s full range of information, location and communications services wherever they may go. We are pleased to be working with the nation’s leading carriers to provide their subscribers with our complete suite of popular and consumer-friendly offerings. Together, we are making it easy for people to stay connected to friends, family members and colleagues.”
AOL’s new mobile browsing service has been seamlessly integrated into the existing suite of mobile AOL Search services — including web search, shopping search and local search — to make it easy for consumers to navigate the web and find anything they need from their mobile device, according to an official release. Mobile AOL Search Services, including the new advanced browsing services, are available via mobile browser at http://www.aol.com .
The new browsing service also marks the successful expansion of AOL’s alliance with InfoGin Ltd., a pioneer of web to mobile content adaptation solutions. AOL uses InfoGin’s transcoding and content analysis technologies to extend the ease of desktop search and navigation to wireless devices, bringing a wealth of web resources to mobile users’ finger tips.
Also, AOL is bringing its mobile portal services to Sprint subscribers nationwide. AOL’s mobile web portal is a wireless version of the new AOL.com portal (http://www.aol.com). It is a one-stop-shop that gives mobile users easy access to the newly enhanced mobile AOL Search, AIM, AOL Mail and AOL Pictures services as well as AOL’s news, entertainment, sports and weather content.
Sprint subscribers now have full access to America’s most popular instant messaging community via downloadable mobile AIM applications or through the wireless web. Features include presence awareness via the mobile Buddy List feature, IM Forwarding and two-way desktop-to-mobile (IM2SMS) messaging services.To learn more about mobile AOL services available to Sprint subscribers, please go to http://www.aolmobile.com/sprint
In a related announcement, AOL debuted MapQuest’s new web-enabled service making it easier for consumers to access MapQuest.com. Coming soon, MapQuest Navigator will enable consumers to access Global Positioning Service (GPS), turn-by-turn, voice-guided directions on their mobile phones.
Consumers with web-enabled mobile phones can access MapQuest.com by going to http://wap.mapquest.com .MapQuest expects the MapQuest Navigator service to be available through major U.S. cell phone providers later this year. For more information, see http://www.mapquest.com/mobile.
Other services coming soon from AOL include a new mobile pictures upload feature will allow AOL Pictures users (AOL members and AIM users alike) to automatically post photos taken with their mobile device to their AOL Pictures account, regardless of their wireless carrier. The feature will be enabled through the AOL Pictures website ( http://www.aol.com/pictures).
AOL will also introduce mobile blogging capabilities that will enable consumers to automatically post pictures from their mobile device to their AOL Journal or AIM Blog.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
