DTH
TSA, IBF launch interactive badminton game
MUMBAI: The International Badminton Federation (IBF) and its marketing agency Total Sports Asia (TSA) have launched Badminton Manager, an interactive fantasy game.
IBF executive deputy president Datuk Punch Gunalan says that Badminton Manager allows badminton fans from around the world to become more actively involved in the game, managing their own team of players.
“Fantasy games are very well known in other major sports like football and formula one. It creates a new level of enjoyment for the badminton fan by giving them an interactive experience of the game.”
Total Sports Asia CEO Marcus Luer says, “Playing Badminton Manager will bring fans closer to the players, tournaments and the new points system with its fun and educational elements. We want to share this opportunity with as many fans as possible and we are offering this top of the line product at absolutely no cost for the users.”
Badminton Manager is launched in conjunction with the Thomas & Uber Cup. Gunalan said that “Starting with Thomas & Uber Cup just seems right. It represents a terrific opportunity for badminton enthusiasts to get acquainted with the game. We have plans to extend Badminton Manager to the World Championships in September and continue with a year-long version by the 2007 season.
“Being a truly global sport, an online presence is increasingly important for the game of badminton. Badminton Manager will be featured on the official IBF and Thomas & Uber Cup websites. It will also have its own dedicated website at www.badmintonmanager.net”.
Sportdreams, a European fantasy sports company from Europe produced Badminton Manager 2006. The company’s CEO Gerald Smith says, “We believe that the fantasy badminton audience will grow rapidly. We are not only creating a true fun experience for fans around the world, but at the same time build a database with the incredibly dedicated and loyal following that is treasured by commercial partners.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
