Kids
Cartoon Network’s Tom & Jerry to promote ICICI Bank’s ‘Young Stars Account’
MUMBAI: ICICI Bank is now wooing kids via the cat and mouse pair – Tom & Jerry. The bank has tied up with Cartoon Network wherein the toons will be the brand ambassadors for its special and innovative ‘Young Stars’ account.
Young Stars is a unique savings account tailored to suit the banking requirements of children. The Young Stars account allows children, upto the age of 18 years, to learn and manage their finances; while the account is operated and monitored completely by the parents.
Children above the age of seven years will get a personalised international debit card with the Young Stars account. This is an innovative attempt to guide children through the world of banking.
ICICI Bank has made the banking experience exciting by offering interesting facilities including a special recurring deposit, free international debit card and free internet banking. There are also facilities that only parents can access such as – online opening of fixed deposit, recurring deposit and funds transfer from parent to child’s account.
ICICI Bank executive director Chanda Kochhar said, “The Young Stars account is another pioneering product from ICICI Bank that initiates children to world of banking and finances. With this innovative product, the entire family is involved with the bank and while parents can monitor their child’s expenses, children learn to manage their expenses themselves. This product will inculcate the habit of saving money amongst kids, while making it a fun filled and exciting experience. We are delighted to be associated with Cartoon Network’s toon stars, Tom & Jerry and with their support are sure that Young Stars will be become a popular product among children.”
Cartoon Network Enterprises – India and South Asia director Jiggy George said, “The exciting and innovative promotional licensing deal with ICICI Bank for their ‘Young Stars’ account yet again proves the power of Cartoon Network and the mass appeal of the Network’s toon stars. I am positive that Tom & Jerry, who continue to rule the hearts of Indian kids and adults, will help make this innovative initiative from ICICI Bank even more attractive. We are delighted to be partnering with ICICI Bank, one of the most respectable brands in the finance sector and look forward to our mutual success.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
