Kids
Hungama TV’s comedy band delivers good numbers
MUMBAI: Hungama TV has beaten the summer heat with new refreshing comedy shows launch this month in the band called ‘Ha Ha Hungama Band’. The comedy band has struck the right chord with viewers giving the channel GRPs of 116 vis-à-vis Pogo’s 102 in the C&S 4 – 14 SEC ABC Hindi speaking markets in week 15 (9 – 15 April). Cartoon Network still stands tall with GRPs of 198 in the same market.
The ‘Ha Ha Hungama Band’ that has shows like Doraemon, Gol Gol Gullam, Kochikame, Peep and Telematches contributed 60 GRPs in its launch week.
The latest Tam ratings, the channel claims, have revealed a consistent week-on-week growth in the channel’s market share, with shows like Amdriver and Kochikame topping the charts in their respective time bands.
What’s more, the channel also claims that it is the No. 1 kids channel in the key Mumbai market across SEC A, B, C in the C&S 4-14 category.
UTV COO Zarina Mehta said, “The Ha Ha Hungama band is a super treat to our viewers and will definitely bring relief to kids from the heat by replacing it with fun and laughter.. The consistent increase in GRPs reiterates the fact that our multi-genre programming appeals to a wide spectrum of audiences. This is essentially the product of a thorough understanding of what our viewers desire and our capability in delivering the goods.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
