Brands
Dream11 unveils ‘Guru Home’ to support 50,000 creators by 2028
Mumbai: Dream11, the fantasy sports platform with over 220 million users, launched ‘Guru Home’, a pioneering feature that connects users with experienced “Gurus” for team formulation insights across various sports. This initiative aims to empower India’s creator economy, especially in Tier III and IV cities, by onboarding over 50,000 creators by 2028. The goal is to build vibrant sports communities and enhance fan interaction.
‘Guru Home’ offers authentic content and expert insights that improve users’ team-building strategies while providing Gurus with a platform to share their knowledge and generate sustainable income. This feature also ensures users access verified expertise, reinforcing trust and transparency in the platform.
Dream Sports chief product officer, Rahul Mirchandani shared, “At Dream11, our user-first approach drives innovation and we’re excited to launch Guru Home in response to the growing demand for formalising the creator economy in sports to enhance fan engagement. With India rapidly emerging as a global leader in the creator economy, this initiative not only enriches the fantasy sports experience but also empowers creators, providing them with economic opportunities. Guided by our vision to Make Sports Better, we’re committed to fostering a culture of passion and learning in sports.”
Designed using best-in-class technology, ‘Guru Home’ is a seamless, personalised hub where sports experts can share their strategies and engage with fans. The feature is now live and accessible to all users through the Dream11 app.
