News Broadcasting
ECB launches broadband TV channel
MUMBAI: The Indian cricket board may be making noises about launching its own television channel but it is its British counterpart that has gone ahead and “walked the talk”. The England and Wales Cricket Board today launched its official broadband TV service, ECBtv, coinciding with the start of the first npower Test against Sri Lanka at Lord’s.
The ECB has signed a three-year deal with digital rights company, Premium TV, to produce the broadband channel – as an addition to ecb.co.uk, according to the board website.
In addition to exclusive interviews, the ECBtv console will stream live video coverage of all home npower Test matches and NatWest one-day internationals to identified territories in Europe, South and Central America, Japan and Africa, which are not covered by current ECB television deals.
ECBtv users can also access live audio commentary on all England’s home internationals, with BBC Radio’s Test Match Special being relayed through the channel.
The ECBtv console is a key development for the ECB, which sees broadband as a crucial platform for cricket in England and Wales to build on the popularity enjoyed by the sport during the npower Ashes series in 2005.
The ECB will also be encouraging England players to create their own content for the website.
Also embedded in the ECBtv channel will be a searchable video archive (SVA) that allows fans to view extended highlights of England’s classic moments on home soil, such as great matches, innings and wickets from as far back as 1970 – meaning classic moments such as Botham’s Ashes in 1981 can also be included.
Another feature of ECBtv will be the ‘Active Zone’, where fans will be able watch tutorials on all key aspects of the game from England players past and present, and see video clips of key grassroots initiatives such as NatWest CricketForce 2006.
It will also house ecb.co.uk’s own multimedia archive of video and audio clips, bringing continuing coverage of all aspects of the game outside of the international arena.
Premium TV will work alongside the ECB’s broadcast partners to ensure that the online broadcasts are geo-blocked in areas where any conflict with TV broadcast deals exists.
Oliver Slipper, CEO of Premium TV, said: “The ECB signing is yet another example of how PTV can help sports organisations exploit their digital rights by creating a unique service for a very popular platform.
“It also demonstrates how digital rights deals complement rather than compromise TV deals.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
