News Broadcasting
ECB launches broadband TV channel
MUMBAI: The Indian cricket board may be making noises about launching its own television channel but it is its British counterpart that has gone ahead and “walked the talk”. The England and Wales Cricket Board today launched its official broadband TV service, ECBtv, coinciding with the start of the first npower Test against Sri Lanka at Lord’s.
The ECB has signed a three-year deal with digital rights company, Premium TV, to produce the broadband channel – as an addition to ecb.co.uk, according to the board website.
In addition to exclusive interviews, the ECBtv console will stream live video coverage of all home npower Test matches and NatWest one-day internationals to identified territories in Europe, South and Central America, Japan and Africa, which are not covered by current ECB television deals.
ECBtv users can also access live audio commentary on all England’s home internationals, with BBC Radio’s Test Match Special being relayed through the channel.
The ECBtv console is a key development for the ECB, which sees broadband as a crucial platform for cricket in England and Wales to build on the popularity enjoyed by the sport during the npower Ashes series in 2005.
The ECB will also be encouraging England players to create their own content for the website.
Also embedded in the ECBtv channel will be a searchable video archive (SVA) that allows fans to view extended highlights of England’s classic moments on home soil, such as great matches, innings and wickets from as far back as 1970 – meaning classic moments such as Botham’s Ashes in 1981 can also be included.
Another feature of ECBtv will be the ‘Active Zone’, where fans will be able watch tutorials on all key aspects of the game from England players past and present, and see video clips of key grassroots initiatives such as NatWest CricketForce 2006.
It will also house ecb.co.uk’s own multimedia archive of video and audio clips, bringing continuing coverage of all aspects of the game outside of the international arena.
Premium TV will work alongside the ECB’s broadcast partners to ensure that the online broadcasts are geo-blocked in areas where any conflict with TV broadcast deals exists.
Oliver Slipper, CEO of Premium TV, said: “The ECB signing is yet another example of how PTV can help sports organisations exploit their digital rights by creating a unique service for a very popular platform.
“It also demonstrates how digital rights deals complement rather than compromise TV deals.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
