DTH
VSNL to set up cyber cafes at railway stations
MUMBAI: Videsh Sanchar Nigam Ltd (VSNL) is setting up cyber cafes at major railway stations across the country to create user-friendly public internet access points.
The company, which has been awarded franchisee rights for running of cyber cafes at 68 locations, plans to make all of them operational in the next few weeks. The first of this was inaugurated at the Bangalore railway station by VSNL president of broadband and retail business Shashi Kalathil.
Speaking on the occasion, Kalathil said, “This effort will enable VSNL implement the promise made in the Union Railway budget of setting up such cyber cafes across the leading railway stations in the country. We are keen on making internet easily available so that passengers can stay connected even while on the move.”
All Tata Indicom dial-up internet and broadband subscribers can use this facility by using their existing accounts. “Each of these cybercafes will be equipped with 10-20 high end multimedia PCs with flat panel monitors and will be open 24 X 7. Travellers can now avail Internet browsing and gaming facilities at very affordable rates. We also plan to offer other value added services like printing, scanning, mobile charging and CD writing through these cafes. Passengers can also use the cyber cafes for making onward bookings, checking their bank statements, tracking their investment portfolio and making ISD calls at affordable prices,” VSNL said.
Tata Indicom will also create select areas in the railway station that are Wi Fi enabled, allowing passengers to experience the internet on their laptop or Wi-Fi enabled PDAs.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
