Ad Campaigns
Allen Solly Juniors unveils #BeWhoYouWantToBe campaign
Mumbai: Allen Solly, the smart casualwear brand from Aditya Birla Fashion and Retail, has launched a new campaign “#BeWhoYouWantToBe” specifically designed for children. This unique initiative underscores the brand’s commitment to fostering individualism and curiosity among youngsters, granting them the liberty to pursue their aspirations and hobbies. Allen Solly believes that by championing the authenticity of children, creative possibilities can be unlocked, contributing to the creation of a better and more enjoyable world for everyone.
The ‘#BeWhoYouWantToBe’ campaign by Allen Solly Juniors is a captivating digital venture that celebrates the creativity and boundless imagination of children. It accentuates the perpetual evolution of children’s hopes and dreams, emphasizing that their ever-evolving responses to the question, “Who Do You Want To Be?” serve as a testament to their vibrant individuality.
Allen Solly COO Richa Pai expressed her thoughts on the campaign, stating, “Building upon Allen Solly’s legacy of unconventional spirit, the #BeWhoYouWantToBe campaign for Allen Solly Juniors injects a vibrant twist into the brand’s dedication to celebrating children’s unfiltered ambition. By championing their individualism and curiosity, we are not merely inspiring kids to dream; we are equipping them with the wings to redefine those dreams. This campaign epitomizes our commitment to empowering the next generation to embrace authenticity, from style choices to aspirations.”
The #BeWhoYouWantToBe campaign video artfully captures the voices of today’s youth, featuring a diverse group of children confidently responding to the question, “Who Do You Want To Be Today?” Their answers not only showcase their distinct personalities but also offer a fresh and unconventional perspective on traditional professions. In this celebration of boundless ambitions, the aspirations range from the innovative and artistic to the daring and one-of-a-kind. For these unconventional juniors, being a CEO doesn’t merely signify chief executive officer; instead, it transforms into the imaginative role of chief earth officer. The film reflects the unconventionality of today’s juniors, highlighting how they playfully redefine and reimagine the world of professions.
Allen Solly Juniors’ new campaign is being amplified through an extensive media mix across platforms such as digital, social, and the retail store network.
Participate in the #BeWhoYouWantToBe campaign on Allen Solly’s digital channels and join the celebration of boundless ambitions and distinct personalities of children.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
