MAM
Pranchal Srivastava appointed CBO at Aditya Birla Fashion & Retail
New business head to lead The Collective and Mono Brands P&L across 50 plus destinations.
MUMBAI: Pranchal Srivastava just stepped into the driver’s seat of premium fashion because when you’re steering 50 plus stores and a 600-strong team, the runway suddenly feels a lot longer. Pranchal Srivastava has been appointed chief business officer & business head (Collective & Mono Brands) at Aditya Birla Fashion and Retail Ltd. In this role, he takes full P&L responsibility for The Collective multi-brand outlets and the Mono Brands portfolio, including Polo Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.
He oversees a workforce of more than 600 people across over 50 destinations, managing multi-brand stores, exclusive brand boutiques, and a significant e-commerce business. His mandate includes driving revenue growth, strengthening premium positioning, and accelerating omni-channel expansion for the group’s upscale fashion verticals.
Srivastava joins at a time when India’s organised premium retail is expanding rapidly, with consumers increasingly seeking curated, international brands both online and offline. His appointment signals ABFRL’s intent to sharpen focus on high-margin, lifestyle-led businesses amid rising competition in the luxury and premium segments.
With deep experience in retail strategy and brand scaling, Srivastava is expected to bring sharper execution to a portfolio that blends global icons with Indian market nuances. For a business where every store visit and click counts toward premium perception, his arrival feels like the perfect fit, ready to turn curated collections into must-have conversations, one destination at a time.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
