iWorld
Tata Play Binge partners with Playflix to expand Korean content library
Mumbai: Tata Play Binge announced today that it has partnered with Playflix, an OTT app dedicated to Korean entertainment, expanding its content library to offer viewers easy access to K-dramas and K-movies. With this collaboration, Tata Play Binge viewers can now access an extensive collection of Korean content, not only dubbed in Hindi but also in several other regional languages.
Diverse Korean Content
According to the official release, Playflix provides a plethora of content suitable for all age groups, including animated movies, series, and cooking shows. The platform also offers a wide range of Korean dramas and movies spanning across action, romance, thriller, horror, and more.
The company said, “Playflix offers Korean series with English subtitles and Hindi audio, complemented by the vibrant world of K-POP – ensuring a diverse and inclusive viewing experience.”
Top-Rated Titles
Some of the top-rated K-drama content includes Extraordinary You, Goblin: The Lonely and Great God, Weightlifting Fairy Kim Bok Joo, She Was Pretty, W-Two Worlds Apart, I’m Not A Robot etc.
Commenting on the addition of the new partner app, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “We are delighted to collaborate with Playflix to bring to our Tata Play Binge subscribers a whole gamut of Korean content that has resonated so well with the Indian viewers. With each new partner integration, our aim is to enhance content discoverability, while creating a wholesome entertainment destination for OTT viewers.”
iWorld
Mastercard expands concert series with comedy and music format
Vir Das, Zakir Khan and Papon headline multi-city shows across India.
MUMBAI: From punchlines to power chords, the stage is getting a genre upgrade. Mastercard has unveiled the next phase of its multi-city concert series in India, blending stand-up comedy with live music in a format that mirrors the country’s evolving entertainment tastes. The new line-up brings together a diverse mix of performers, including comedians Vir Das and Zakir Khan, alongside singer Papon. The shift marks a departure from earlier editions that were primarily music-led, featuring global and Indian acts such as Enrique Iglesias, A. R. Rahman and Sunidhi Chauhan.
Curated in collaboration with Tribe Vibe and EVA Live, the expanded series is designed to create a broader cultural platform that brings humour, storytelling and music into a single live experience.
Vir Das will kick off the comedy segment in New Delhi with four shows across two days at Yashobhoomi on 9 and 10 May. Meanwhile, Zakir Khan is set for an extended run in Mumbai, with nine shows scheduled at Dome SVP Stadium across 12, 13, 14, 19 and 20 June, with additional dates expected.
On the music front, Papon will headline a six-city tour, beginning in Chandigarh on 16 May, followed by Ahmedabad on 29 May and Lucknow on 30 May. The tour will then move to Bengaluru on 6 June, Hyderabad on 7 June, and conclude in Indore on 14 June.
The series continues to offer exclusive benefits for Mastercard cardholders, including priority ticket access and premium lounge experiences at venues positioning the platform as both an entertainment and lifestyle proposition.
Beyond the spotlight, the initiative carries a social dimension. Through its partnership with Learning Links Foundation, Mastercard has enabled nearly 90 students from underserved communities across cities such as Delhi, Mumbai, Ahmedabad, Bengaluru, Hyderabad, Jaipur and Chandigarh to experience live events often for the first time aiming to spark interest in careers within the experience economy.
As live entertainment becomes increasingly hybrid and experiential, Mastercard’s latest move signals a simple insight: today’s audience doesn’t just want a show, they want a story, a laugh and a memory, all rolled into one.
