MAM
MAGGI Magic sparks up MasterChef India on Sony LIV
Mumbai: Sony LIV is reigniting the country’s passion for the art of cooking like never before, as MasterChef India is streaming exclusively on the platform from Monday to Friday at 8 p.m. This new season promises to be an absolute feast for viewers across the country. In a unique momentous collaboration, Sony LIV has joined hands with MAGGI Masala-ae-Magic, to set a new benchmark of culinary excellence on MasterChef India.
MAGGI Masala-ae-Magic by Nestle comes on board as the ‘co-powered by’ sponsor for MasterChef India, bringing with it a unique blend of innovation and flavours. The brand will infuse the show with numerous themes like zero waste, sustainability and fuelling home cooks’ entrepreneurial aspirations.
Through this partnership, the brand aims to engage with a wide range of consumers and become a trusted ally to home cooks across the country in enhancing the flavour of everyday meals. Nestle and MasterChef India’s share a common vision of celebrating culinary arts, nurturing talent and inspiring food enthusiasts across the nation.
MasterChef India marks the return of Chef Vikas Khanna and Chef Ranveer Brar, along with the latest addition, Chef Pooja Dhingra, on the judging panel. With their unrivalled expertise serving as the guiding light, 12 passionate home cooks will engage in a fierce culinary battle in the iconic MasterChef kitchen, each vying to emerge as the ultimate MasterChef of the season.
MasterChef India, co-powered by MAGGI Masala-ae-Magic, streaming exclusively on Sony LIV at 8 p.m.!
Sony LIV head of ad sales revenue, Ranjana Mangla stated, “ MasterChef India exclusive on Sony LIV has opened to a grand reception. The show with its blend of intense competition and innovative culinary delicacies, offers a plethora of opportunities for curated content innovations. This dynamic environment opens doors for brands to seamlessly integrate their stories in effective and meaningful ways. Nestle’s collaboration with Sony LIV marks a significant milestone to drive associative value and enhance the brand’s core proposition through customized solutions that will enhance the thrill of the competition and reflect our shared commitment to fostering culinary talent.”
Nestlé India Head – Foods Business Rajat Jain commented, “MAGGI Masala-ae-Magic has been an integral part of Indian kitchens for more than a decade. With a deep understanding of the ever-evolving cooking requirements, we stand as a trusted ally in making everyday meals extraordinary. We look forward to this first-ever association of MAGGI Masala-ae-Magic with MasterChef India. With this association, we hope to inspire all Indian home cooks to believe that they can create magic in their daily cooking.”
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
