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SET senior VP and programming head Anupama Mandloi quits

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MUMBAI: Sony Entertainment India (SET) India senior VP and programming head Anupama Mandloi has resigned.

After a nine-and-a-half-year stint at the flagship channel SET, Mandloi officially says goodbye to the organisation tomorrow.

For the near term, recently appointed chief creative director Sandiip Sikcand (former Balaji creative head ) will be overseeing Mandloi’s responsibilities. However, according to sources, the organisation has not taken any final call on whether to have a replacement for her position.

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In her time at Sony, Mandloi has held various positions — from on-air programming director, on-air programming head, creative director, to senior VP and programming head. She was also instrumental in setting up Sony’s flanking channel SAB TV, which was bought out last year.

Prior to Sony, Mandloi worked with Plus Channel. She has also worked on projects with filmmaker Vikram Bhatt.

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News Broadcasting

Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows

Channel extends lead as investors tune in for policy decoding and markets

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MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC). 

The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.

Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.

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The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.

Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.

“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.

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