DTH
Tata Sky starts receiving Zee-Turner channels
MUMBAI: It took a rap on the knuckles today by the sector tribunal, but finally, DTH service provider Tata Sky can now claim to have a “complete” channel offering. Zee-Turner this evening provided the signals for its channels after an order issued earlier in the day by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT).
“Now they (the Zee-Turner channels) are on,” Tata Sky MD & CEO Vikram Kaushik told Indiantelevision.com. “The channels were delayed by Zee-Turner and the tribunal directed them to provide the signals,” he added.
Coming down heavily on the distribution network, TDSAT chairman Justice Arun Kumar was quoted by Press trust of India news service as saying, “tricks would not work … at least I did not expect this from you … you are more interested in earning money rather than implementation of the order.”
During the proceedings Zee-Turner, a 74:26 joint venture between Zee Telefilms and Turner International India, a sister concern of Time Warner, contended that Tata Sky was yet to address issues “regarding territory and piracy” mentioned in their terms and condition, the PTI report said. In its response, Tata Sky accused Zee-Turner of unilaterally deciding the terms and conditions under which they would provide signals.
Zee Turrner had given an undertaking last Wednesday (20 September) to TDSAT that it would provide all the 32 channels in its bouquet at an interim pricing of Rs 75. Tata Sky is already offering 75 channels at an introductory price offer of Rs 200.
Zee Turner claims had then told Indiantelevision.com that it had got what it wanted. “We wanted our entire bundle of channels to be taken and at that price. This falls in line with the latest TDSAT directive,” Zee Turner CEO Arun Poddar had said.
The final hearing will be on 18 October where the issues of pricing, capacity and other related issues will be decided.
It may be recalled that Zee Turner was willing to provide all its channels at a price of Rs 75 while Tata Sky wanted to select the channels it wants at half the price of cable TV rates.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
