DTH
Tata Sky starts receiving Zee-Turner channels
MUMBAI: It took a rap on the knuckles today by the sector tribunal, but finally, DTH service provider Tata Sky can now claim to have a “complete” channel offering. Zee-Turner this evening provided the signals for its channels after an order issued earlier in the day by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT).
“Now they (the Zee-Turner channels) are on,” Tata Sky MD & CEO Vikram Kaushik told Indiantelevision.com. “The channels were delayed by Zee-Turner and the tribunal directed them to provide the signals,” he added.
Coming down heavily on the distribution network, TDSAT chairman Justice Arun Kumar was quoted by Press trust of India news service as saying, “tricks would not work … at least I did not expect this from you … you are more interested in earning money rather than implementation of the order.”
During the proceedings Zee-Turner, a 74:26 joint venture between Zee Telefilms and Turner International India, a sister concern of Time Warner, contended that Tata Sky was yet to address issues “regarding territory and piracy” mentioned in their terms and condition, the PTI report said. In its response, Tata Sky accused Zee-Turner of unilaterally deciding the terms and conditions under which they would provide signals.
Zee Turrner had given an undertaking last Wednesday (20 September) to TDSAT that it would provide all the 32 channels in its bouquet at an interim pricing of Rs 75. Tata Sky is already offering 75 channels at an introductory price offer of Rs 200.
Zee Turner claims had then told Indiantelevision.com that it had got what it wanted. “We wanted our entire bundle of channels to be taken and at that price. This falls in line with the latest TDSAT directive,” Zee Turner CEO Arun Poddar had said.
The final hearing will be on 18 October where the issues of pricing, capacity and other related issues will be decided.
It may be recalled that Zee Turner was willing to provide all its channels at a price of Rs 75 while Tata Sky wanted to select the channels it wants at half the price of cable TV rates.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
