News Broadcasting
Virgin Comics to produce ‘Secrets of the Seven Sounds’
MUMBAI: Sir Richard Bransons’ Virgin Comics, LLC and Kahani World, Inc. an independent animation company based in Toronto, Canada, have teamed up to co-produce Secrets of the Seven Sounds, a full length animated feature for kids (seven & above age group), inspired by Ramayana.
In addition to action, adventure and fantasy, Secrets of the Seven Sounds challenges tradition by asking us to consider what it might really be like to be the little brother of the Chosen One? Seven Sounds tells the story of the handsome, naturally gifted, and love-struck Prince Ram whose destiny has chosen him to rescue Princess Sita (the object of his affections) and save the world from the villainous lord Ravan. But the real hero of Seven Sounds is of course, Lux – prince Ram’s 11 year-old little brother – the family’s insightful and often-overlooked intrepid fighter, states an official release.
“The Ramayan continues to be the bedrock of India’s cultural identity in ways that no other myth can claim,” says Deepak Chopra, best-selling author and chairman of Virgin Comics. “The Seven Sounds’ animated film is a marvelous way to share this story and inspire children around the world.”
Secrets of the Seven Sounds is already in an advanced stage of development; full production begins in just seven weeks. The feature is in collaboration with Virgin Comics co-founders, Deepak Chopra and Shekhar Kapur (director of Four Feathers, Bandit Queen and the 8-time Oscar nominated Elizabeth) and is based on an original story by Gotham Chopra, Sharad Devarajan and Jeevan Kang. The animated feature will be brought to market in the summer of 2007, the release adds.
“Our comics and film stories are infused with characters and mythic sensibilities that resonate with audiences around the globe,” says Virgin Comics CEO Sharad Devarajan. “Kahani World shares our vision and understands the importance of epic storytelling. Together we are uniquely positioned to produce an exceptional animated feature, and adapt the film for global merchandising, graphic novels and promotional campaigns.
Virgin Comic’s chief creative officer Gotham Chopra concluded: “It’s about time the world is exposed to the rich mythology we have stored up in our vaults in India and Asia. With Kahani, we are excited to be bringing one of the greatest Indian legends, re-fashioned, to the world, and in doing so create new planetary myths that people every where can enjoy. This is just the start!”
“Kahani is focused on creating and producing world-class animation brands that become icons in India, resonate throughout Asia, and also appeal to the audiences around the world,” says animation veteran, CEO and president of Kahani World Inc and Executive Producer of Secret of the Seven Sounds,Biren Ghose. “We aim to put a new spin on storytelling, blending stories that may have an ‘Indian DNA’ but which thrive in the contemporary context and culture of the global kidizen! Virgin Comics and Virgin Animation have succeeded in straddling the East – West paradigm with equal excellence and are an inspiration and benchmark for what Kahani seeks to achieve as a company.”
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.







