GECs
indya.com sets ‘web traffic record’ for Champions Trophy
MUMBAI: Star India’s internet portal indya.com has registered over 1.1 billion hits and 234 million page views on its iccchampionstrophy.indya.com site since its 8 October 2006 launch.
As the official internet partner of the International Cricket Council, indya.com was designated by the ICC to develop, host and market the official global web destination for the Champions Trophy, asserts an official release.
The site attracted over three million unique users from around the world – the most from India itself, followed by users from the US, UK, Pakistan and Australia. The ICC Champions Trophy was held from 7 October to 5 November in four cities across India: Ahmedabad, Jaipur, Mohali and Mumbai.
“Cricket lovers throughout the world have counted upon indya.com to deliver the best online cricket experience available, and I believe that the results speak for themselves,” said Star India Entertainment CEO Sameer Nair.
“The success we achieved makes icchampionstrophy.indya.com, Star India’s most successful web property to date and as the ICC Champions Trophy serves as a precursor to the 2007 Cricket World Cup, we anticipate an even larger response in the future,” he added.
The website hosted country specific packages which were available at different price points, allowing internet subscribers to buy into a ‘match pack’ – a gateway to live clips, highlight packages, and expert comments of every match in the tournament. The site served over one million video and live-streaming requests.
iccchampionstrophy.indya.com also offered a feature rich application called Matchcast that allowed users to access live scores, ball-by-ball updates of on-going matches, player and team backgrounds and a host of other information cricket enthusiasts would bowl their arm out for, adds the release.
Sponsors on the site throughout the month long tournament included Lufthansa Airlines and Monster.com.
GECs
Sony ties up with EU for MasterChef India finale
GI-tagged European ingredients headline finale week
MUMBAI: Sony Pictures Networks India has struck what it calls a landmark association with the European Union for the finale week of MasterChef India, marking the first such collaboration between the bloc and an Indian television format.
The tie-up will culminate in the “European Union mystery box challenge”, which opens the much-anticipated finale week. The task will see the top six contestant pairs cook with a curated basket of ingredients bearing geographical indications (GIs) from across EU member states: a nod to provenance as well as palate.
Chef Ajay and Chef Guntas, introduced as chef ambassadors to the European Union, will present the mystery boxes and set the brief: use the fewest ingredients from each category and produce a MasterChef-level dish that marries European produce with Indian flavour sensibilities. Precision and restraint, rather than extravagance, will be tested.
For Sony, the move signals a push towards high-value integrations that blur the line between sponsorship and storytelling. The network said the association underscores the show’s growing global stature and its ability to attract world-renowned institutions to Indian screens.
Chef Ajay Chopra, food ambassador in the European Union, described the collaboration as a strategic opportunity to spotlight the heritage and authenticity of GI-tagged European products to India’s vast food-loving audience.
Over the years, MasterChef India has positioned itself as a gateway to global cuisines. The EU partnership sharpens that pitch, turning the finale into a stage for cross-continental culinary diplomacy.
The finale week will air from 2 March, 2026 at 8 pm on Sony Entertainment Television and stream on Sony Liv.
