New list of nationally important sporting events forces free-to-air broadcast, with a corrigendum tidying up the cricket clause
WPP Media report shows media, IPL and brands powering growth story
Multi-year deal through 2029 links global cricket with premium travel experiences
The campaign blends fan rivalries, food indulgence, and quick acidity relief
It demolished the previous high of 59 million concurrent viewers during the 2023 Cricket World Cup
