MAM
Experience ultimate comfort with Usha’s Aquerra Smart, Aqua Glow, and next-gen OFRs
Mumbai: Usha International is showcasing its innovative room heater and water geysers. These products have gained recognition for their unique design and cutting-edge technology.
Here are the products:
Usha Aquerra Smart Water Heater: A smart and efficient water heater for the entire household, the Aquerra Smart water heater can be operated via the Usha app providing convenience of remote operation as well as easy monitoring of power consumption at the tap of a button. Equipped with eco function for energy efficiency, Usha’s Aquerra Smart water heater is equipped with an inbuilt anti-bacterial sterilization (set at 80° Celsius), digital temperature setting, ELCB for electrical safety, and a multi-function safety valve that releases pressure when temperature exceeds safe limit, prevents the backflow of water, and drains out water when safety is breached.
With 2000W power and a performance-based heat tech that enables 20 per cent more hot water utilisation, along with eco-friendly features, the Aquerra Smart is a perfect blend of convenience and style.
Available in 15 and 25 liters, the Usha Aquerra Smart water heater is priced at Rs 22990 and Rs 20990 respectively, and comes with a warranty of 8 years on tank, three years on element and two years on the complete product.
Usha Aquaglow: The Usha Aqua Glow instant water heater is designed to meet your daily hot water needs with precision and reliability. It is equipped with a corrosion-resistant, single-body, leak-proof high-grade steel tank for longer durability. Its capillary thermostat enables precise control over water temperature ensuring comfort while its triple safety protection mechanism including a thermostat, thermal cutout, and a brass fusible plug ensures safety is never compromised.
Other feature includes 1000 gms heavy gauge copper tube heating element for better reliability, high-pressure withstanding capacity of 6.5 Bars, and rust-proof base plate, quick and efficient heating with powerful 3000W performance, and the color-changing LED indicator for power and heating indications.
The ISI-marked Usha Aqua Glow instant water heater is available in a single size of three liters and is priced at Rs 6990.
Usha’s new range of OFRs: The new range of Usha’s Oil Filled Radiators are designed to provide the most comfortable experience by heating the room efficiently. Equipped with an electronic feather-touch control panel with digital display and remote control, the new range of OFRs (Oil Filled Radiators) feature three heating positions from low to high, a 400W PTC fan heater, and “S” shape fins for efficient warmth across the room.
Additionally, the range comes with a preset timer that gives you option of setting timer for 1 hour to 24 hours, temperature setting ranges from 5 degrees to 35 degrees Celsius, an eco-function that puts the heater on energy saving mode, inbuild tip-over safety switch, child safety lock, and a cord winder that helps with easy storage. The new range of OFRS is ISI marked and comes with two years of warranty.
The range has three models, and the price starts from 19890/- onwards.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
