News Broadcasting
NDTV Profit to launch ‘Business on Course’
MUMBAI: Starting 18 November, NDTV Profit will showcase a new show Business on Course. The show will bring interviews with top notch CEO’s over a gaming session of golf .
The discussions will focus on business strategies that they advocated as amateurs, the faults and mistakes they have made and learnt from. Until the present time with well honed skills and elegant swings, how they navigate themselves and their corporations through the intimidating course of business. A show on interesting experiences the businessmen have been through in their lives to be the pros and icons they are today, according to an informs.
The repeat will air on 19 November at 8.30 am and 6 PM respectively. Its well accepted that golf as a sport reveals character. Top notch business executives have been known to use time on the golf course to plan business strategies, gain intimate knowledge of business associates, and strike the biggest deals over a shot on the greens.
Business on Course spends half an hour every weekend evaluating the golf swing with CEOs on some of the best fairways across the country. With names like Pawan Munjal (Hero Honda), Gunit Chadha (Deutsche Bank, India), Arvind Thakur (NIIT) and V K Sibal (directorate general of Hydrocarbons) teeing off on Business on Course, the show will bring you a side of the best business minds that you have never seen before.
NDTV Profit managing editor Vikram Chandra said, “They say 30 per cent of the world’s biggest business deals are sealed on the golf links. NDTV Profit is proud to turn this concept into a show that will bring to the viewers the real masters of the game who have made winning strokes both on and off the field.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
