News Broadcasting
India TV delivers 25 million Ad Impressions on its CTV stream on Assembly Poll Counting Day
Mumbai: Elections serve as the foundation of a democratic society, providing avenues for citizens to choose their representatives and actively participate in the decision-making process. The media plays a crucial role in these endeavours. Responsible, accurate, and timely reporting by the media helps shape public opinion and fosters an informed electorate during elections.
During the recently concluded five state assembly polls, India TV empowered voters by delivering real-time updates and facilitating a transparent exchange of ideas through comprehensive coverage, analysis, and reporting. India TV, the only news network with exclusive CTV news channels in the country, also delivered an astounding 25 million advertisement impressions on its CTV stream on the counting day. Additionally, the stream registered an average engagement time per user of 44 minutes and 32 seconds and experienced a 2.4X growth in unique viewership.
Sharing her thoughts on this milestone, Ritu Dhawan, Managing Director, and CEO of India TV, stated, ‘The growth of CTVs in the country has revolutionized advertising. CTV penetration in the NCCS A market and high viewer time spent are key parameters for CTV advertising growth. The 25 million advertisement impressions delivered by India TV on the counting day showcase a significant advancement in the advertising landscape, indicating a spike in the demand for CTV platforms. Considering the anticipated growth of the CTV market in the coming year, we expect the numbers to reach new heights in the near future.’
On the day, the results of the state assembly polls were announced—a crucial event in recent times—India TV Digital witnessed substantial growth across its digital platforms. On December 3rd, content consumption reached an all-time high, surpassing multiple benchmarks. India TV’s digital platforms garnered 20.2 million gross viewership. On India TV Live streams, the watch minutes surpassed the 51 million milestone across digital platforms.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
