GECs
MTV, Nick anounce Pakistan launch
MUMBAI: MTV Networks today announced the launch of two of its brands MTV and Nick in Pakistan.
While MTV is being launched through a licensing agreement with Indus Media Group (IMG), kids’ channel Nick would be distributed in Pakistan by ARY Digital Network, informs an official release.
IMG owns and operates Pakistani music channel Indus Music, which will now be re-branded as MTV Pakistan.
MTV Pakistan would be headed by Ghazanfar Ali (chairman, Indus Media Group) as its chief executive officer. MTV Pakistan will be the 57th MTV channel worldwide.
Announcing the launches, MTV Networks India MD and MTV Networks Asia executive VP Amit Jain said, “The launch of MTV and Nick in Pakistan is in keeping with MTV Networks’ strategy of expanding the footprints of our premium brands to key demographics in emerging markets in the region.”
He further added, “Apart from Pakistan, the MTV networks brands have already built a strong viewer franchise in key South Asia markets such as Sri Lanka, Bangladesh, Maldives and Nepal and reach in over 30.5 million households in the region.”
Talking of the MTV launch in Pakistan Jain added, “By tapping into Pakistan’s rich local music scene, we plan to play a major role in supporting and exporting Pakistan’s incredible artists and cultural heritage around the world. We are pleased to partner with Indus Media Group to launch a brand new MTV channel that celebrates Pakistan’s vibrant musical landscape and youth culture.”
Speaking on Nick’s launch in Pakistan, Amit added, “With an approach that puts ‘kids first’, Nick is known for its ‘safe-for-kids-viewing’ programming and takes pride in meaningfully engaging and entertaining millions of kids, worldwide. We are glad to extend Nick’s quality Edu-tainment programming to the kids in Pakistan.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
