Chai Peng to head Total Sports Asia’s operations in China

MUMBAI: Sports marketing firm Total Sports Asia (TSA) has appointed Chai Peng as the MD for China.

Peng will oversee TSA’s operations in China and will be responsible for the division’s overall performance.

He says that TSA is a young company with a passionate business. “I believe there is a lot of potential in sports in China. We will increase the areas where TSA is already well established and develop new, creative avenues as well.”
On the plans for China he says, “We will look into key consumer trends, key owners, main advertisers, sponsors, media and key people in the industry within the next couple of months and then explore a new strategy to take TSA China forward.”

TSA CEO Marcus Luer said, “Chai brings an amazing track record in building up a business in China with him and has the international experience as well. Together with our expertise in sports marketing, we believe that we have a winning combination.”