Kids
Mega Brands inks intl. toy deal with Nickelodeon & Viacom Consumer Products
MUMBAI: Mega Brands Inc., toys, games and puzzle providers, has entered into a multi-year international licensing partnership with Nickelodeon and Viacom Consumer Products to develop construction toys based on Nick Jr.’s preschool character brands.
As per the agreement, Mega Brands obtains the rights to develop an assortment of construction toys including buildable playsets and vehicles based on Nickelodeon’s preschool brands, including Go Diego Go!, The Backyardigans and Dora the Explorer, informs an official release.
The new licensed product offerings will launch in 2007 beginning with the United States and Canada with an expansion to additional markets including the United Kingdom, France, Australia, and Latin America later in the year and others in 2008.
The deal was announced by, Mega Brands executive VP Vic Bertrand, Nickelodeon and Viacom Consumer Products senior vice president/Hard Goods Sherice Torres and Nickelodeon and Viacom Consumer Products senior vice president/International Tanya Haider.
“Nickelodeon and MEGA Brands share a common commitment to providing families with programming and products that foster imagination, education and social development,” said Bertrand. “We are excited to help bring Nickelodeon’s loveable characters to life for children across the globe through the power of block building. These are tremendous properties for expanding our system of blocks as Dora, Diego, and The Backyardigans characters open up new play patterns of building activities for children.”
“As NVCP builds on the tremendous success of Dora the Explorer internationally and rolls out Nick Jr.’s hit properties, Go, Diego, Go! And The Backyardigans to new markets in 2007, it is the perfect time to extend our preschool portfolio into the construction toy category by partnering worldwide with MEGA Brands,” added Haider.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
