Kids
Mega Brands inks intl. toy deal with Nickelodeon & Viacom Consumer Products
MUMBAI: Mega Brands Inc., toys, games and puzzle providers, has entered into a multi-year international licensing partnership with Nickelodeon and Viacom Consumer Products to develop construction toys based on Nick Jr.’s preschool character brands.
As per the agreement, Mega Brands obtains the rights to develop an assortment of construction toys including buildable playsets and vehicles based on Nickelodeon’s preschool brands, including Go Diego Go!, The Backyardigans and Dora the Explorer, informs an official release.
The new licensed product offerings will launch in 2007 beginning with the United States and Canada with an expansion to additional markets including the United Kingdom, France, Australia, and Latin America later in the year and others in 2008.
The deal was announced by, Mega Brands executive VP Vic Bertrand, Nickelodeon and Viacom Consumer Products senior vice president/Hard Goods Sherice Torres and Nickelodeon and Viacom Consumer Products senior vice president/International Tanya Haider.
“Nickelodeon and MEGA Brands share a common commitment to providing families with programming and products that foster imagination, education and social development,” said Bertrand. “We are excited to help bring Nickelodeon’s loveable characters to life for children across the globe through the power of block building. These are tremendous properties for expanding our system of blocks as Dora, Diego, and The Backyardigans characters open up new play patterns of building activities for children.”
“As NVCP builds on the tremendous success of Dora the Explorer internationally and rolls out Nick Jr.’s hit properties, Go, Diego, Go! And The Backyardigans to new markets in 2007, it is the perfect time to extend our preschool portfolio into the construction toy category by partnering worldwide with MEGA Brands,” added Haider.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
