Brands
Motorola shares innovations, vision for seamless mobility during ITU Telecom World 2006
MUMBAI: A few days back Motorola kicked off a week of activities that include live Mobile TV demonstrations and keynote speaking engagements by Motorola chairman and CEO Ed Zander and Motorola Asia-Pacific president Simon Leung at the ITU Telecom World 2006 and the 3G World Congress and Mobility Marketplace in Hong Kong.
Zander says, “We are thrilled to showcase Motorola’s innovative products and technologies – including the new Motorokr E6 – that are changing the way consumers and businesses communicate with each other. This is an essential device for people who work hard and play hard – redefines users’ experiences with traditional music and PDA devices. Once again, Motorola is making seamless mobility a reality and our latest offerings deliver on the promise of a digital lifestyle that keeps people connected to data, information and entertainment whenever and wherever they want.”
Motorola Ambassador Taiwanese pop-star Jay Chou helped launch the MOTOROKR E6. It is designed to create superior experiences around video, music, games and photos in a single device. A complete re-visioning of traditional music and PDA devices, Motorola says that the handset enhances user productivity with features, including dedicated music keys, expandable memory, movie viewing and movie making capabilities, plus all of the essential business tools. The MOTOROKR E6 comes with Motorola’s award-winning business-card reader software, taking the hassle out of staying in touch by conveniently creating and sharing contact information.
Motorola is also showcasing its Connected Home Solutions. it is demonstrating the Ultra-Broadband technologies that offer cost-effective access to video and voice through IP, cable, or a hybrid for operators and customers.
In the mobile TV arena Motorola is showcasing the latest DVB-H enabled handsets currently being used in its Mobile TV trial with PCCW in Hong Kong. Visitors to the Motorola booth will see the wide selection of channels, crystal clear audio and video coupled with a host of interactive services such as games and ring tones.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
