MAM
Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer
Mumbai: Vector Brand Solutions, a brand-first full-funnel agency, and part of Quotient Ventures, has announced the appointment of Nikhil Fernandes as its chief creative officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.
Nikhil has an impressive track record, having worked with agencies such as FCB, Creativeland Asia, MSLGROUP and OgilvyOne; and has won numerous creative and design awards. His experience spans diverse brands, including Airtel, Nestle, ICICI, Samsung, Domino’s, Visa, TATA Motors, Mahindra, Taj Hotels and Mercedes-Benz India, to name a few.
Speaking of his appointment Nikhil said, “I am excited about joining Vector Brand Solutions and contributing to what is being built out at Vector. Vector has been the first to conceive a brand-first and full-funnel agency model; and I feel both thrilled and privileged to be a part of Vector’s leadership team in leading the fulfilment of this ambition.”
Nikhil also serves as visiting faculty at the National Institute of Design (NID), Ahmedabad. His notable accomplishments include being selected as one of the 60 digital professionals for the Google India and ISB Insider Program and winning the national title at the global Amazon Alexa Cup, a hackathon celebrating the fusion of creativity and technology.
Nikhil will report to Quotient Ventures co-founder and group chief creative officer Shriram Iyer.
Shriram added, “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully complement our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”
Brands
3SS names Felix Walter chief growth officer for Automotive
Walter to drive in-car entertainment growth and global partnerships
STUTTGART: 3 Screen Solutions (3SS), the software company bringing content to every screen from homes to cars, has appointed Felix Walter as chief growth officer, automotive. In this newly created role, Walter will steer 3SS’ global growth in the automotive sector.
Walter will focus on expanding 3SS’ automotive business, boosting customer acquisition among OEMs and service providers, and leading go-to-market, revenue, and business development strategies across marketing, sales, product, and customer success.
Central to his plans is 3Ready Automotive, 3SS’ in-car media platform that offers OEMs a flexible way to engage users and monetise content. Walter will oversee its ongoing growth, welcoming new content partners and expanding 3SS’ network of strategic alliances. The platform gained attention with the launch of the 3Ready Content Bundle at CES 2026.
This appointment follows recent successes including the launch of Škoda Play, the carmaker’s infotainment hub delivering curated video content such as news, themed clips, how-to videos, and branded material. Services like this are transforming waiting and charging time into engaging experiences, opening fresh revenue opportunities for OEMs.
3SS CEO Kai-Christian Borchers said, “Felix’ appointment signals our bold ambition in automotive. Since joining in 2023, he has driven rapid growth and success in this space, and we’re delighted to empower him to take the business even further.”
Walter added, “I’m thrilled to take on this role at a moment when in-car entertainment is taking centre stage. OEMs are waking up to the value of enriching their vehicles’ user experience. 3SS’ experience with smart TV and major entertainment platforms worldwide positions us perfectly to help carmakers create content-rich, personalised experiences that grow revenue over the long term.”
With Walter at the helm, 3SS looks set to accelerate the commercial possibilities of the software-defined vehicle, turning everyday journeys into entertainment opportunities.
