MAM
Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer
Mumbai: Vector Brand Solutions, a brand-first full-funnel agency, and part of Quotient Ventures, has announced the appointment of Nikhil Fernandes as its chief creative officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.
Nikhil has an impressive track record, having worked with agencies such as FCB, Creativeland Asia, MSLGROUP and OgilvyOne; and has won numerous creative and design awards. His experience spans diverse brands, including Airtel, Nestle, ICICI, Samsung, Domino’s, Visa, TATA Motors, Mahindra, Taj Hotels and Mercedes-Benz India, to name a few.
Speaking of his appointment Nikhil said, “I am excited about joining Vector Brand Solutions and contributing to what is being built out at Vector. Vector has been the first to conceive a brand-first and full-funnel agency model; and I feel both thrilled and privileged to be a part of Vector’s leadership team in leading the fulfilment of this ambition.”
Nikhil also serves as visiting faculty at the National Institute of Design (NID), Ahmedabad. His notable accomplishments include being selected as one of the 60 digital professionals for the Google India and ISB Insider Program and winning the national title at the global Amazon Alexa Cup, a hackathon celebrating the fusion of creativity and technology.
Nikhil will report to Quotient Ventures co-founder and group chief creative officer Shriram Iyer.
Shriram added, “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully complement our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
