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3SS names Felix Walter chief growth officer for Automotive
Walter to drive in-car entertainment growth and global partnerships
STUTTGART: 3 Screen Solutions (3SS), the software company bringing content to every screen from homes to cars, has appointed Felix Walter as chief growth officer, automotive. In this newly created role, Walter will steer 3SS’ global growth in the automotive sector.
Walter will focus on expanding 3SS’ automotive business, boosting customer acquisition among OEMs and service providers, and leading go-to-market, revenue, and business development strategies across marketing, sales, product, and customer success.
Central to his plans is 3Ready Automotive, 3SS’ in-car media platform that offers OEMs a flexible way to engage users and monetise content. Walter will oversee its ongoing growth, welcoming new content partners and expanding 3SS’ network of strategic alliances. The platform gained attention with the launch of the 3Ready Content Bundle at CES 2026.
This appointment follows recent successes including the launch of Škoda Play, the carmaker’s infotainment hub delivering curated video content such as news, themed clips, how-to videos, and branded material. Services like this are transforming waiting and charging time into engaging experiences, opening fresh revenue opportunities for OEMs.
3SS CEO Kai-Christian Borchers said, “Felix’ appointment signals our bold ambition in automotive. Since joining in 2023, he has driven rapid growth and success in this space, and we’re delighted to empower him to take the business even further.”
Walter added, “I’m thrilled to take on this role at a moment when in-car entertainment is taking centre stage. OEMs are waking up to the value of enriching their vehicles’ user experience. 3SS’ experience with smart TV and major entertainment platforms worldwide positions us perfectly to help carmakers create content-rich, personalised experiences that grow revenue over the long term.”
With Walter at the helm, 3SS looks set to accelerate the commercial possibilities of the software-defined vehicle, turning everyday journeys into entertainment opportunities.
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Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
