MAM
Lendingkart appoints Tilt Brand Solutions as its communications partner
Mumbai: Lendingkart has appointed Tilt Brand Solutions as their communications partner for their upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based brand & communications consultancy, Tilt Brand Solutions is a part of Quotient Ventures.
Lendingkart has been a pioneer in providing working capital financing solutions to entrepreneurs so they can focus on their business instead of worrying about the gaps in their cash flows. Armed with a variety of products, Lendingkart is consistently making it easier and simpler for business owners to get access to loans anytime and anywhere.
Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.
Lendingkart chief marketing officer Ram Deshpande said, “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”
Quotient Ventures co-founder & group chief growth officer, Rajiv Chatterjee, added, “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
