Brands
Saraf Furniture signs Jonty Rhodes as brand ambassador
Mumbai: Saraf Furniture, is pleased to announce that it has onboarded South African Cricket Coach Jonty Rhodes as a brand ambassador to promote the Company’s product portfolio through in-store visual branding (electronic and print) along with digital media advertisements.
Jonathan Neil “Jonty” Rhodes is a South African professional cricket coach, commentator and former Test and One Day International cricketer. He is regarded as one of the greatest fielders of all time and was the first South African cricketer to take 100 ODI catches. The public figure has recently shot a promotional video with the company which is being actively viewed on social media platforms
As a part of this association, Jonty Rhodes will endorse Saraf Furniture’s brand products augmenting the Company’s reach across the country. Under the branding campaign, the company plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.
Commenting on the engagement, Saraf Furniture founder and CEO Raghunandan Saraf said: “We are delighted to have Jonty Rhodes as the face of our brand. Rhodes shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”
Brands
Funskool enters vehicle toy segment with Blazetrix range
Three construction themed toys priced at Rs 549 mark Made in India push.
MUMBAI: Playtime is shifting gears and it’s revving up with a distinctly desi engine. Funskool India Ltd. has rolled into the vehicle toy segment with Blazetrix, a new Made-in-India range aimed at turning passive play into hands-on action. The debut line-up under Blazetrix leans into a construction theme, introducing three models Buzz Claw, Core Crush and Iron Hook. Built around movement and interaction, the toys are designed to encourage children to build, race and experiment, blending play with motor skill development and social engagement.
But this isn’t just about toy cars with a twist. The range comes wrapped in a narrative layer, complete with storylines and visually engaging packaging, pushing the experience beyond the toy itself into a more immersive play ecosystem.
Manufactured locally, the collection reflects Funskool’s ongoing push towards domestic production while maintaining global benchmarks in safety, durability and quality. The move also aligns with a broader shift in consumer demand, where parents are increasingly looking for toys that combine entertainment with developmental value.
At a price point of Rs 549, the range is positioned as an accessible entry into a category typically dominated by international brands. The affordability, coupled with its interactive features, signals a strategy aimed at scaling quickly across urban households.
With Blazetrix, Funskool isn’t just adding a new product line, it’s stepping into a high-engagement category with a clear pitch: less screen time, more hands-on play. And if the bet pays off, the brand could well find itself driving a new lane in India’s evolving toy market.
