iWorld
Film Companion & Amazon Music join forces for its Music Adda
Mumbai: Film Companion, the leading platform for insightful film and entertainment content, is thrilled to announce a harmonious collaboration with Amazon Music for a special Music Adda in their yearly round-up Addas. This unique partnership promises a diverse array of artists, including renowned playback singers Sunidhi Chauhan and Shilpa Rao, dynamic music duo Sachin Jigar, celebrated lyricist Amitabh Bhattacharya, and accomplished music producer Achint Thakkar to come together on one platform and hold meaningful conversations.
Film Companion’s Adda is an annual tradition that brings together influential figures from the world of music, film, and entertainment for engaging conversations about the year’s noteworthy achievements, challenges, and trends. This year’s lineup is set to captivate audiences with the insights and experiences shared by some of the most distinguished personalities in the industry.
Film Companion founder & editor Anupama Chopra expresses her thoughts about this collaboration:
“The Film Companion Music Adda 2023, powered by Amazon Music, is a captivating journey where cinema and music entwine to create an enchanting narrative. This collaboration is a celebration of the artists from the music industry and it represents a commitment to exploring the profound impact of music within the cinematic and OTT sphere.”
Film Companion’s forthcoming video, “FC Music Adda powered by Amazon Music,” will feature insightful dialogues with industry luminaries such as Sunidhi Chauhan, Shilpa Rao, Sachin Jigar, Amitabh Bhattacharya, and Achint Thakkar. Join in on this exciting venture, where “Music Adda” is set to premiere soon on Film Companion’s YouTube channel.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
