iWorld
Film Companion & Amazon Music join forces for its Music Adda
Mumbai: Film Companion, the leading platform for insightful film and entertainment content, is thrilled to announce a harmonious collaboration with Amazon Music for a special Music Adda in their yearly round-up Addas. This unique partnership promises a diverse array of artists, including renowned playback singers Sunidhi Chauhan and Shilpa Rao, dynamic music duo Sachin Jigar, celebrated lyricist Amitabh Bhattacharya, and accomplished music producer Achint Thakkar to come together on one platform and hold meaningful conversations.
Film Companion’s Adda is an annual tradition that brings together influential figures from the world of music, film, and entertainment for engaging conversations about the year’s noteworthy achievements, challenges, and trends. This year’s lineup is set to captivate audiences with the insights and experiences shared by some of the most distinguished personalities in the industry.
Film Companion founder & editor Anupama Chopra expresses her thoughts about this collaboration:
“The Film Companion Music Adda 2023, powered by Amazon Music, is a captivating journey where cinema and music entwine to create an enchanting narrative. This collaboration is a celebration of the artists from the music industry and it represents a commitment to exploring the profound impact of music within the cinematic and OTT sphere.”
Film Companion’s forthcoming video, “FC Music Adda powered by Amazon Music,” will feature insightful dialogues with industry luminaries such as Sunidhi Chauhan, Shilpa Rao, Sachin Jigar, Amitabh Bhattacharya, and Achint Thakkar. Join in on this exciting venture, where “Music Adda” is set to premiere soon on Film Companion’s YouTube channel.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
