News Broadcasting
Hindi news channels fall from record viewership
MUMBAI: During the week following the live terror strike coverage in Mumbai, viewership of news channels have seen a dip as audiences have migrated back to Hindi general entertainment channels to watch fresh content of their popular shows. The genre has seen a 7.3 per cent drop in share to end the week ended 6 December at 9.6 per cent (Tam, HSM, 4+, C&S).
The 60-hour coverage of the high voltage drama had pulled the Hindi news genre to a record high of 16.1 per cent in genre share from an average of 6.7 per cent in the prior four weeks (26 October to 22 November).
In the Hindi news genre, Aaj Tak is the top-rated channel with a 20 per cent market share for the week ended 6 December (according to Tam data, C&S, 15+, HSM). Next in the pecking order are Star News and India TV with a share of 16 per cent each. Zee News has a 11 per cent market share, while IBN7 has garnered 10 per cent and NDTV India 8 per cent. News24 and Samay have got 5 per cent each while Tez held a 3 per cent share.
India News and Live India pocketed 2 per cent each.
Among the English news channels, Times Now rules the roost with 33 per cent market share (Tam, C&S, All India, 4+). Following next is CNN-IBN with 30 per cent, while NDTV 24X7 has captured 26 per cent. Headlines Today holds a 10 per cent share.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
