Ad Campaigns
IRIS Home Fragrances sprinkles holiday magic with #BeThePerfectSanta campaign!
Mumbai: Elevate your holiday festivities with the enchanting fragrance of IRIS Home Fragrances. IRIS Home Fragrances a beloved lifestyle and wellness brand under the esteemed umbrella of Cycle Pure Agarbathi, is not only illuminating your Christmas season with the captivating IRIS Bliss and IRIS Botanics Gift Sets but is also infusing the festivities with a beautiful sentiment – “Give Santa a Break and Be the Perfect Santa.” This heartwarming initiative invites you to embrace the joy of giving and be a source of delight for your loved ones during this magical season.
Embracing the festive spirit, IRIS Home Fragrances introduces The IRIS Bliss and IRIS Botanics. Iris Bliss Fragrance Gift Set is a sensory journey that transcends the ordinary. This exquisite creation from Iris brings you a harmonious blend of fragrance and decor, filling your home with the comforting and captivating scent of velvet musk.
Conversely, the IRIS Botanics is a captivating assortment of nature-inspired delights, featuring scented candles, reed diffusers, a wax lantern candle, 100g Potpourri, Votive candle, Reed Diffuser oil, 1N Reed diffuser bottle, 6N Reed Sticks, and 1N Pillar candle. Each element is crafted to bring the splendour of the outdoors into your home, infusing a sense of tranquillity into your festive celebrations.
Along with the two new launches IRIS Home Fragrances also introduces a festive spin-the-wheel contest, adding an element of excitement to your Christmas celebrations. Participants stand a chance to enjoy exclusive offers ranging from discounts offered, to enticing freebies like a “Buy Three, Get One” Free. It’s a festive twist that adds an extra layer of merriment to your holiday preparations.
In the festive spirit of our collaboration, Ripple Fragrances managing director, and master fragrance Creator Kiran Ranga said, “The holiday season brings an abundance of joy to each of us and those we cherish. At IRIS Home Fragrances, our mission is to curate unparalleled sensory experiences, offering products that infuse delight and wonder into every festive occasion. With the unveiling of our exquisite IRIS Bliss and IRIS Botanics, we aspire to sprinkle a dash of joy and happiness onto the faces of our beloved consumers this magical Christmas season.”
He adds, “As a company, our passion revolves around the art of fragrance and design, enhancing the tapestry of opulent living and well-being. Our collections are poised not just to be a gift but to craft enduring and fragrant memories for our cherished patrons”
IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your Christmas season with genuine brilliance as you craft aromatic memories using the latest Bliss and Botanics collection from IRIS Home Fragrances. Meticulously designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil atmosphere for you and your dear ones. This festive season bestows the gift of serenity and joy.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
